Evolution of the Marketing Concept (graded)
Is a belief that human ingenuity, technological innovation, and efficient markets will eventually combine to overcome the sustainability challenges outlined in this chapter defensible or misplaced?
diss 2
Framing Sustainability Marketing (graded)
Define corporate social responsibility (CSR). What is the link between CSR and sustainability marketing?
week 2
Understanding Sust. Consumer Behavior (graded)
Why might it be challenging for a consumer with deep concerns about social and environmental issues to live a more sustainable lifestyle within the consumer society?
Harnessing Cons. Behavior Sustainability (graded)
What are the advantages and disadvantages of formulating specific and measurable objectives in sustainability marketing?
week 3
Objectives of Sustainability Marketing (graded)
When should a sustainable approach to marketing strategy that requires relationships with key stakeholders be reconsidered?
Values of Sustainability Marketing (graded)
Why is the ecological question also a social question of resource equity in a world with limited resources? Discuss.
week 4
Sustainable Products and Services (graded)
How would a firm define sustainable products and services?
diss 2
Characteristics of Products and Services (graded)
What steps could a company take to transform its approach to marketing communications from conventional promotion to the open and interactive dialogue at the heart of sustainable marketing communications?
week 5
Sustainable Marketing Strategy (graded)
Is advertising an appropriate medium for sustainable marketing campaigns, or do the limits of the medium doom almost all ad...
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