Advertisements, are one of the mast effective factors for the priority of the products in the market. Due to that , it is possible to see advertises in every areas in our daily life , instead of , billboards , newspapers , TV and radios we even see advertises on the movie tickets to bus stations. Most of products are avoilable for everyone but every product have it is own target group and their advertisements depend on this group . The BMW series 3 advertisements is one of the best advertises I have ever seen and I wanted to use this as my example .
First of all , the sexuality is used to increase the attractiveness of the advertisement and made it more interesting. Also , it is a well known truth that sexuality always works to get men’s attraction.
Secondly , in this advertisement , the ‘show , do not tell’ rule is used very well. With one simple word and a photo the purpose is reached. By thinking that car advertisements always targeted man group , if a man gets one of these cars, this is will be his one of the best pleasures. On the other hand , the ultimate attraction message gives the felling that if a man got it , he will never get this car out of his mind and think about it every second.
To sum up , when massage wanted to be given , reaches the target group , it is impossible for them forget it. This advertisement has moved the group’s feelings and successed about decreasing the sales. When a man decides to buy a car seeing will this advertisement be great adventage for BMW 3 series.
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