Benefit from Diversity

Published in Great Britain by The Creativity Centre Ltd 1 Whitehall Quay Leeds LS1 4HR © 2005 The Creativity Centre Ltd All rights reserved No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted by the UK Copyright, Designs and Patents Act 1988, without prior permission of the publisher. British Library Cataloguing-in-Publication Data A catalogue record for this publication is available from the British Library ISBN 1-905395-01-9 Printed and bound in Great Britain by Ellset Creative Print Shipley, West Yorkshire.

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contents _______________________________________
Introduction The business case for diversity
What is diversity? The rationale for diversity The goals of business diversity 5 5 5 5 6 7 7 8 8 8 9 12 12 13 16 17 18 19 19 22 22 23 23 24 25 26 27 29 29 33 33 33

Diversity issues to be tackled
Room for improvement Your organisation’s current position

Building links with ethnic minority communities
Issues to be aware of Actions to take

Becoming an employer of choice
Diversity checklist for employers Equality and diversity in action In-company training in equality and diversity Changing the organisation

Developing better employment practices
Improving recruitment Improving staff selection After the selection process Promotion

Tackling faulty perceptions and attitudes
Perception Attitudes Prejudice Stereotyping Discrimination Group pressure Tackling negative attitudes and prejudice

Useful information
Definitions Useful contacts

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Acknowledgements
We are grateful to everyone who took part so willingly in this project and made it possible. We should like to thank the B-Equal Team, especially Rizwan Rehman and Cassandra Tongue for their help and co-operation. The advice and support of Coll Bell, Roy Christian, Billy Dulay, Liz Jones, Sue Potts, Freda Shafi, Justine Shaw and Charles Wiseman is really appreciated. We also thank Tara Brady (B&Q...